The Rising Trend (and Rising Revenue!) of Virtual Conferences
Virtual Conference Streaming
meet the needs of your membership with a
An association wanted to reach a segment of their membership that cannot attend their annual conference. A virtual Conference was recommended and the results were tremendous. Their two-day conference ran from 9AM – 3PM. Each day five pre-recorded sessions were streamed. We pre-recorded to ‘fool proof’ any connectivity issues since the speakers were in different cities with varying degrees of bandwidth. While it would have likely streamed without incident, I saw it as an inexpensive “insurance policy.”
After each session, the speaker participated in a Q&A with a staff host at the association’s office. The host was on webcam and the speaker called in. The virtual audience actively participated in chat and asked questions. A chat moderator kept conversation on topic.
virtual conferences drive significant Revenue
The association had more than $20,000 in profit from hosting a Virtual Conference with strategy from HEA. The profit the association enjoyed is not unusual. Associations are easily seeing profits in excess of $50,000+. Yet other associations have driven more than $1M in profit. The relatively low cost to stream and my affordable fee to do all of the work is a fraction of the revenue potential.
Whether you have content from previous conferences or you like to put together new content, YOU WILL WIN by producing a Virtual Conference. If you’d like to explore this further to see if it’s a good fit for your association, you are welcome to contact us.