First-time Virtual Conference

Minneapolis Associations Streaming

association's first Virtual conference a success



The Association sought to reach a segment of the membership group that wasn’t able to attend the association’s annual conference. A virtual conference concept was selected to bring the group together to learn as a virtual community.

Technical Details

Videos were pre-recorded to remove the risk of internet fluctuations on the day of the broadcast. To retain the “live” aspect of the event, speakers called in after their session was broadcast and answered questions from the virtual audience via a host in the platform. Between that experience and the lively chat room, 95% of the attendees indicated they were satisfied or very satisfied with the event. 


A total of 150 attendees attended the two-day event with the association netting a profit.

Hybrid Fun Element

When I reached a point that horses neighing in the background was a normal element, we streamed some sessions from horse barns.