TEDxWomen Minneapolis: CONSUMER-FACING STREAMING

Minneapolis Event Streaming

TEDxWomen Consumer-based Hybrid Event

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Objective

With tickets selling out in 28 minutes, there was a significant demand for a virtual viewing option. Our goal was to give the virtual audience an experience from a virtual “front row seat.” To create that rich engagement, an emcee was dedicated to keeping the virtual audience in the moment with interviews from the night’s speakers, performers, key volunteers and audience members. A pre-show kicked off the virtual experience and interviews were held during the in-person audience breaks. The chat room was ablaze with eager attendees sharing their thoughts on the content.

Technical Details

We received the go-ahead to stream just 16 days before the event. With some hustle, HEA pulled together the team. That was until nine days prior to the event when the technical vendor had an accident and couldn’t continue. With strong relationships in the industry, HEA was able to fill our technical needs with an experienced partner. Together they pulled off an exceptionally engaging event!

Hybrid Fun Element

When you’re under pressure, either the best of worst squeezes out of a team. When you can maintain a sense of humor when the chips are down, nothing is impossible.