Minneapolis Event Streaming

TEDxWomen Consumer-based Hybrid Event



With tickets selling out in 28 minutes, there was a significant demand for a virtual viewing option. Our goal was to give the virtual audience an experience from a virtual “front row seat.” To create that rich engagement, an emcee was dedicated to keeping the virtual audience in the moment with interviews from the night’s speakers, performers, key volunteers and audience members. A pre-show kicked off the virtual experience and interviews were held during the in-person audience breaks. The chat room was ablaze with eager attendees sharing their thoughts on the content.

Technical Details

We received the go-ahead to stream just 16 days before the event. With some hustle, HEA pulled together the team. That was until nine days prior to the event when the technical vendor had an accident and couldn’t continue. With strong relationships in the industry, HEA was able to fill our technical needs with an experienced partner. Together they pulled off an exceptionally engaging event!

Hybrid Fun Element

When you’re under pressure, either the best of worst squeezes out of a team. When you can maintain a sense of humor when the chips are down, nothing is impossible.

First-time Virtual Conference

Minneapolis Associations Streaming

association's first Virtual conference a success



The Association sought to reach a segment of the membership group that wasn’t able to attend the association’s annual conference. A virtual conference concept was selected to bring the group together to learn as a virtual community.

Technical Details

Videos were pre-recorded to remove the risk of internet fluctuations on the day of the broadcast. To retain the “live” aspect of the event, speakers called in after their session was broadcast and answered questions from the virtual audience via a host in the platform. Between that experience and the lively chat room, 95% of the attendees indicated they were satisfied or very satisfied with the event. 


A total of 150 attendees attended the two-day event with the association netting a profit.

Hybrid Fun Element

When I reached a point that horses neighing in the background was a normal element, we streamed some sessions from horse barns.

World Education Conference

Meeting Professionals International

2017 World Education Congress
June 19-23, 2017 


HEA provided the ever-crucial engagement as part of MPI’s Hybrid stream of their Annual Congress. Without engagement, a hybrid meeting can easily become bad cable access tv show! HEA provided virtual emcee services with the great Kristi Casey Sanders, MPI’s Director of the MPI Academy. Our role gave the global virtual audience a glimpse into what was happening at the Congress. In addition to on camera work, HEA also chatted with attendees during sessions in chat rooms. They kept the content alive and the attendees learning from each other in addition to the speakers.

SPINCon Hybrid Conference Live Streaming and Recording

Conference and Event Live Streaming 

2015 and 2016 SPINCon Conference Streaming
and Recording


Technical Details

In 2015, all sessions were recorded and streamed live in virtual conferences a few months later. Sessions were made available for sale as well giving the attendees more access to high quality content.

In 2016, HEA executed a Revenue share format. HEA paid all expenses and there was a profit split between the two parties. This proof-of-concept launched the RevShare program now offered to associations.

Monthly Education Meetings: Meeting Professionals International

Minnesota Industry Associations Streaming

Meeting Professionals International, Minnesota Chapter



With a membership throughout the state of Minnesota and our meetings always held in the metro, we wished to reach our members in greater Minnesota. Additionally, as many meeting planners travel, we also were able to make education available no matter where you are in the world.

Technical Details

HEA secured a partnership with a vendor that agreed to stream the meetings in exchange for a sponsorship. It was a very generous offering.  HEA trained committee members to incorporate pre-shows into the hybrid stream so that the virtual attendees had a sneak peek into the event.


HEA’s venture into streaming MPI Minnesota’s meetings made the Chapter the first in the world to stream monthly meetings on a regular basis. MPI International’s RISE award was presented to MPI Minnesota in June 2016 in recognition of HEA and the chapter’s efforts.

The nature of HEA’s work is often that of a trail blazer. Being the first to venture into this streaming space on a regular basis made it easier for others to follow suit. For that we find gratification in making the process easier for other chapters to extend their content.

The Rising Trend (and Rising Revenue!) of Virtual Conferences

Virtual Conference Streaming 

meet the needs of your membership with a
Virtual Conference


An association wanted to reach a segment of their membership that cannot attend their annual conference. A virtual Conference was recommended and the results were tremendous. Their two-day conference ran from 9AM – 3PM. Each day five pre-recorded sessions were streamed. We pre-recorded to ‘fool proof’ any connectivity issues since the speakers were in different cities with varying degrees of bandwidth. While it would have likely streamed without incident, I saw it as an inexpensive “insurance policy.”

After each session, the speaker participated in a Q&A with a staff host at the association’s office. The host was on webcam and the speaker called in. The virtual audience actively participated in chat and asked questions. A chat moderator kept conversation on topic.


virtual conferences drive significant Revenue

The association had more than $20,000 in profit from hosting a Virtual Conference with strategy from HEA. The profit the association enjoyed is not unusual. Associations are easily seeing profits in excess of $50,000+. Yet other associations have driven more than $1M in profit. The relatively low cost to stream and my affordable fee to do all of the work is a fraction of the revenue potential.

Whether you have content from previous conferences or you like to put together new content, YOU WILL WIN by producing a Virtual Conference. If you’d like to explore this further to see if it’s a good fit for your association, you are welcome to contact us.

Human Rights Day Conference Streaming

government Event Streaming

Human Rights Day Conference Session Streaming



The Department of Human Rights sought to extend their conference to a wider audience. 

Technical Details

This was a first-time the Department streamed this annual event. Captioning was a requirement for their stream. That meant a transcriptionist had to be in every session that was streamed.

Two concurrent sessions were streamed so that the attendees had a choice of sessions to view. Recordings were then made available to everyone who attended.

Global Pharmaceutical Virtual Meeting

International Event Live Streaming

Pharmaceutical Industry Virtual Meeting



A handful of global virtual meeting brought together physicians specializing in a rare but deadly disease.

The Result

Viewing from around the world, this group was able to learn and ask questions about how other physicians are treating the condition. Without this virtual connection the conversations may not have happened. Virtual meeting brings people together.

National Sales Meeting, Product Launch, Shareholder Meeting Live Streaming

Minneapolis National Sales Meeting, Shareholder Meeting, and Training Live Streaming

Financial Services Industry Conference and Event Streaming



To extend the reach of content to a wider audience. Content includes streaming national sales meetings, product launch, training, education, incentives, and shareholder meetings.

Technical Details

Streamed more than 40 hours of content over a two-day conference. We had four concurrent breakout sessions giving a lot of choice to our virtual participants.